embellish.

The brief was animals - as long as animals shaped the logo, I had freedom to build the visual. My client, also owner of Alo Chiropractic, is a collaborative client and appreciates the design process. Through the concept stage and logo development, I brought her on board and we bounced back style ideas before we agreed on the geometric look and feel. I produced two figures that have become the brand icons, displayed in a bold two part colour palette that’s progressed through tones and shades.